“As a creator of digital experiences and long-time advocate for our industry, my objective will be to put the focus on delivering integrated brand experiences that emotionally connect and build meaningful relationships between visitor and space and between customers and brands. I am excited to be joining such talented industry experts to help elevate DSE to become the must-attend digital experience event and ongoing source for thought leadership and innovation.” – Marcos Terenzio
Integrated Brand Experiences:
The Future of Retail is Now
Retail brands face the largest disruption in history. The luxury retail category is among the most competitive, tasked with defining the future of retail. Brands will no longer win solely on badge value. They must connect emotionally in order to create brand advocates that will define their brand essence. But how do you do this? Marcos Terenzio, VP Creative & Strategy at iGotcha Media will discuss the evolving role and importance of digital experience within physical retail, and how it will help win back brand advocacy. Innovation is a function of discontinuity, and we are experiencing the biggest disruption yet. Earning brand loyalty and advocacy is going to be harder than ever. Marcos will discuss how to create emotional connections with consumers through immersive storytelling and highlight how we created a show-stopping experience as part of a new global launch for one of the largest luxury retail brands in Canada, Canada Goose.
Who: Marcos Terenzio, VP Creative & Strategy, iGotcha Media
What: Integrated Brand Experiences: The Future of Retail is Now
When: Thursday, November 17, 2022 9:00am PDT
Where: Las Vegas Convention Center
