As more than 145,000 retail businesses eagerly anticipate the end of a Covid-restricted life, retailers face a tough challenge that lies ahead of them – mitigating health risks for both employees and consumers while adhering to the provincial health and safety guidelines. This creates an instantaneous need for a fully equipped Health & Wellness system which can succour brands across industries to safely deliver integrated brand experiences. An artificial intelligence powered Health & Wellness system empowers a brand to create a safe, secure and constantly monitored environment for all facility operations; not only for shåoppers, but also for the frontline and back-of-store employees. In addition, dynamic and interactive Digital Signage solutions provide brands with a way to engage with their consumers digitally for updates, offers and more. The Health & Wellnes System Integrated Brand Experiences increases a brand’s chances of rebuilding the connection with their consumers within physical spaces by delivering safe and seamless shopping experiences.
- While ecommerce is experiencing phenomenal growth, 87% of consumers still prefer shopping in stores
- Fear of contracting COVID-19 has led to health and safety becoming each consumer’s primary concern that every retail brand must address
- A robust Health & Wellness System for Covid-19 provides end-to-end safety for shoppers and facilitates dynamic and customizable digital advertising options for the retailer
This pandemic has certainly fuelled a surge in online shopping. But despite consumers’ ‘needs’ overpowering ‘wants’ they still demand an in-store experience. A research by Businesswire showed that 87% of US shoppers would still prefer to shop in stores. However, what they seek as much as an immersive experience is a contactless and safe movement in and out of the store, courtesy social distancing. While 59% of the consumers enjoyed shopping outdoors in the pre-pandemic world, fear of contraction has brought the figure down to an alarming 24%, a report by Deloitte suggested. Thus, these expectations are likely to become the new periphery for consumer experience. Furthermore, this proclivity for cleanliness is now pushing brands to carve a health and safety driven consumer journey especially in the retail, healthcare and hospitality sectors.
While this may appear to be a momentary deviation from ‘business as usual’, industry experts are inclined toward declaring health and safety to be a priority for both consumers and retailers in the post-pandemic era. At iGotcha, we are working rigorously to help brands navigate through this newly learned behaviour which revolves around safety, convenience and selection; as we understand this is the need of the hour. Our ‘Health & Wellness System for Covid-19’ encompasses technologies which not only activate a safety zone from the parking where a consumer arrives all the way to the back-of-store where staff manages the inventory; but also facilitates dynamic and customizable digital advertising options for brands. This allows brands across industries to communicate with their consumers consistently and effectively.