We are delighted to announce that we have been shortlisted for an SIA Award, as one of the top 18 scoring agencies for our work with Canada Goose.
The 2022 Shopper Innovation + Activation (SIA) Awards are part of strategy’s annual Shopping Marketing Forum (SMF) and showcase breakthrough achievements that span brand activation, experiential, retail innovation and shopper marketing.
As part of Canada Goose’s “Beyond the Parka” growth strategy, and their global launch of high-tech winter footwear, iGotcha provided a complete Digital Experience Strategy, Design and Delivery of integrated brand experiences that emotionally connect with customers bringing richer storytelling, and enhanced fit experiences to retail locations across Canada, the USA, London, Paris, Shanghai, and Hong Kong, with additional locations planned in future.
“We are honoured to have been shortlisted for the SIA Awards and to be amongst the likes of Rethink, Zulu Alpha Kilo, Wunderman Thompson, Leo Burnett, McCann and so many other great agencies,” says Marcos Terenzio, Vice President, Creative + Strategy, iGotcha Media. “This nomination wouldn’t have been possible without our outstanding team and the collaboration with GH+A Design, Volumental, and LG Canada.”
Stay tuned, SIA Award winners will be revealed during a live virtual presentation on May 11.
*Update: Full list of SIA Award winners can be found here.