The term ”virtual reality” is discussed at length in technology circles these days. Its promise has been recognized from its earliest days especially in movies and on television where it could be faked with special effects. These days, however, the dream is made manifest. Here are just a few ways that virtual reality is melding with digital signage to create immersive and powerfully connective use experiences:
Virtual walkthroughs – Available in video game format on game consoles for over a decade, this technology has finally come to fruition in the past few years. Museums, schools and hospitals are just a few of the places where virtual tours can replace an actual visit to the site. Of course, some things should be left to the imagination to draw visitors to the physical location. The same concept applies to commercial enterprises like real estate agencies where homes and office space can be displayed online.
Augmented reality – The communication capability between video walls and other connected devices improves dramatically every year. One of our favorites is augmented reality. Instead of delivering printed brochures or requiring the visitor to examine the materials on the spot, a simple point-and-click of their tablet or smartphone will download the info onto the device where they can peruse it at their leisure at a later date. The latest generations of consumers want it simple and they want it now. What could be simpler than this system?
Beacon technology – Only in its formative stage, this technology could be the next game-changer. The idea behind beacons is that they will recognize a user when they approach a digital sign. The sign and it attendant software can then deliver a particularly relevant and customized message to the passer-by. As it stands right now, however, there is no consolidated method for the multitude of beacons to communicate without a user without the user downloading an app for each beacon. Not likely today but the situation should improve significantly in the near future.
Each of these technologies is poised to change the digital signage world in its won way. For further information on them in particular or on digital signage in general and how both can improve your marketing displays, please visit us at iGotcha Media. We can be contacted online at iGotcha Media.com or reached directly by phone at 514.448.4016.
iGotcha Media is a digital interactive studio specialized in building memorable screen-based customer experiences. Solutions include screens, interactive kiosks, video walls, RFID technology, audience-measurement technology, wayfinding and payment solutions and in-store audio. We help our clients creatively communicate their value propositions. With offices in Montreal and Toronto, iGotcha Media's clients include Birks, Browns Shoes, Cirque du Soleil, Groupe Touchette, Loto-Québec, National Bank of Canada, Nissan Canada, Reebok, Rona, Toronto Congress Centre and VIA Rail Canada.