We are thrilled to announce that we have been named a Gold Winner at the 2024 Convrt Awards for our outstanding work with Samsung at Igloofest, earning top honours in the Brand Engagement category.
In collaboration with our esteemed partner Mosaic Sales Solutions, iGotcha Media orchestrated a groundbreaking immersive experience to spotlight the Samsung Galaxy S24 phone and its revolutionary AI features. The experience, under the banner “Galaxy AI is here,” made its exclusive debut at Igloofest, the world’s coldest festival, held in the vibrant heart of Montreal.
The collaborative effort brought together our expertise in cutting-edge technology and Mosaic’s innovative marketing strategies to create a captivating environment that resonated with festivalgoers. The stand featured an array of dynamic elements, including giant LED screens, an archway, and a tunnel, designed to highlight the Samsung Galaxy S24’s state-of-the-art capabilities. The visual theme drew inspiration from the grandeur of space and Samsung’s celestial branding, blending vibrant colour palettes with the festive après-ski atmosphere of Igloofest.
The festival’s lively ambiance and extensive reach provided an exceptional platform to engage attendees and build excitement around the Galaxy S24. Festivalgoers were immersed in an interactive experience where they stepped onto a digital stage, complete with an LED floor and dual video walls projecting ever-changing digital landscapes. They could capture playful selfies, which were then enhanced by the S24’s AI photo features and prominently displayed on towering 9-foot exterior LED screens.
This innovative fusion of technology and artistry not only showcased the Galaxy S24’s advanced features but also created a memorable, joyful experience for participants. We are immensely proud of this recognition and grateful for the opportunity to push the boundaries of brand engagement alongside Mosaic and Samsung.
“This is hands down first class when it comes to delivering immersive and connected experiences. Congrats to the team who dreamed of this concept and brought it to life.” - Amy Daugherty, Convrt Award Judge, Head of US Marketing, Costa Coffee, The Coca-Cola Company
The Awards Independent Judging Council
The Convrt Judging Council is 100% independent and uninfluenced and is comprised of top industry experts in the world of Retail and E-commerce, including Amy Daugherty, Head of US Marketing – Costa Coffee (The Coca-Cola Company); Poonam Goyal, Senior US Retail Analyst – Bloomberg, and celebrated industry influencers, leaders and authors Ethelbert Williams, Alex Genov and Andrew Busby.
“The award seeks to honour the true innovators and creators that are bringing NEW life into the world of retail and e-commerce, for those who create and break things but don’t often see their names in bold lights,” said Amy Daughtery.
About Convrt
Douglas Hampton-Dowson, Founder of The Convrt Award, emphasized the significance of the retail industry as a human-centered domain that touches everyone. “We hear a lot of negatives, but it’s exploding with creativity and innovation,” he remarked.
“For years, there’s been no independent, authentic standard to recognize the designers, creators, engineers, solution providers, and innovators behind the scenes of shopping. These teams are constantly bringing new experiences to life for brands and customers worldwide, and we’re so excited to appreciate their work finally,” Hampton-Dowson added.
Convrt represents the visionaries, designers, engineers, innovators, and unsung heroes driving progress in the retail industry. Unlike other industry recognition platforms, Convrt remains independent and uninfluenced by trade magazines, trade shows, conferences, consultancies, solution providers, or brands. The Convrt Statuette, gifted to category winners, is a unique piece of art crafted in collaboration with the manufacturers of the Emmy® and MTV awards.
A full list of 2024 Convrt Award winners can be found here.
