Samsung Igloofest
Interactive Brand Activation Experience .
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In partnership with Mosaic Sales Solutions, iGotcha Media orchestrated the launch of Samsung’s latest smartphone, the Galaxy S24, at one of the most unique settings possible – Igloofest, the world’s coldest festival, held in the heart of Montreal. This event aimed to create an immersive experience highlighting the Galaxy S24’s groundbreaking AI features, with the bold message “Galaxy AI is here” exclusively revealed to festivalgoers.

Our Process
The goal was to leverage the vibrant and energetic atmosphere of Igloofest to generate buzz around the Galaxy S24. Mosaic developed the initial concept, envisioning an engaging experience that embodied Samsung’s brand identity. They partnered with iGotcha Media to bring the vision to life through dynamic content and cutting-edge hardware.
The collaboration was seamless, with Mosaic providing the creative direction and iGotcha Media adding expertise in digital signage and immersive technology. Through regular brainstorming and feedback, the teams delivered an installation that captivated festivalgoers. Blending Mosaic’s vision with iGotcha Media’s technical skill, the installation generated buzz and left a lasting impression.

Content Strategy

Content Creation

Digital Signage

3D Animation
Our Solution
iGotcha Media’s solution transformed the stand into an immersive and interactive showcase highlighting the Galaxy S24’s innovative capabilities. Giant LED screens formed a captivating archway and tunnel, featuring galaxy-inspired visuals and vibrant colours that aligned with the celestial theme of Samsung’s brand while reflecting Igloofest’s lively après-ski atmosphere. This visually striking exterior design immediately drew attendees in, creating anticipation for the experience.
The installation featured an LED floor and two video walls displaying dynamic digital landscapes, inviting festivalgoers to interact and take playful selfies. The magic came to life as Samsung’s AI photo enhancement technology instantly transformed these selfies into stunning, polished images. These enhanced photos were displayed in real time on the large exterior LED screens, creating joy and excitement for participants and onlookers.
This seamless blend of cutting-edge hardware, vibrant visuals, and AI-driven interactivity offered a unique and memorable experience. Engagingly showcasing the Galaxy S24’s advanced technology, the installation captivated a large and diverse audience, reinforcing Samsung’s reputation for innovation. The festive atmosphere, the interactive design, and real-time AI capabilities delivered a powerful and lasting impression.
The partnership between iGotcha Media and Mosaic brought the concept to life, tapping into the energetic spirit of Igloofest, engaging consumers while positioning the Galaxy S24 as a leader in mobile technology.