The Experience
Economy:
COVID and beyond

Businesses and customers want more than just an exchange of goods and services. In this webinar, we will discuss how retailers can get customers back in the store and what the Experience Economy will look like during COVID, Post-COVID, and beyond. Innovation is a function of discontinuity, and we are currently experiencing the biggest disruption yet. So how will we get customers back into stores? What does the rise of experiential retail entail?

Webinar Moderator: Marcos Terenzio, VP Creative, and Strategy, iGotcha Media
Guests: Jim Gilmore, Co-Author of The Experience Economy, and Mike Della Mora, Director of Sales – Business Solution, LG

This webinar aired on March 24, 2021.

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