iGotcha Media partnered with Canada Goose throughout 2021 to provide an extensive digital experience strategy to help shape the customer journey and identify the role of technology and digital experiences within the physical retail locations. We worked closely with Montreal-based retail design firm GH+A Design to seamlessly blend our digital experiences with their beautiful store design. As part of our experience strategy, we explored several emerging technology solutions including, AR/VR, 3D Projection Mapping, 3D Holographic, and Spatial Reality Displays, to complement more conventional large-format LED video walls and Digital Signage Displays. We provided conceptual renders, animated presentations, and prototypes that we reviewed during weekly sessions to narrow down the optimal solutions. Throughout this phase of the project, we worked closely with LG for screen-based and DVLED display technology. We also worked closely with the leader in 3D foot scanning technology, Volumental, and HyperVSN for 3D Holographic led fan technology. We provided detailed specifications, shop drawings, integration guides, and costs for the various digital experiences in each location. This allowed Canada Goose to plan budgets and define the customer journey for each location. As we began refining the technology, we began designing and creating the digital experience content. The goal was to establish consistent themes and desired responses from customers in both the technology and content that would roll out globally.