Sylvan Adams YM-YWHA
Interactive donor wall experience .
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The Sylvan Adams YM-YWHA (the “Y” or Young Men’s and Young Women’s Hebrew Association) is the hub of the community, where people meet, socialize, exercise, learn and feel welcome. The team at the Y wanted to create an impactful and interactive wall to acknowledge its generous donors, provide visitors with information on the centre’s history.
Our Process
To truly highlight the YM-YWHA’s donors, the iGotcha Media team began with developing a digital experience strategy. Utilizing our design thinking methodology, we worked collaboratively with the Y’s team to identify experiences that would elevate the experience and optimize the space.
Digital Signage
Content Creation
Technology Integration
iGotcha Signage
Our Solution
In the YM-YWHA’s newly renovated entrance area, iGotcha Media’s proposed solution included two side-by-side 75” screens that leveraged iGotcha Signage to showcase different types of content. This history spot showcased images and copy that highlighted the Blatt family heritage and allowed visitors to gain more insights into the organization and its history. The video, images, and supporting text were displayed as a movie trailer, showcasing a timeline format. The branding spot utilized promotional videos, client testimonials, and log animations. The video showcased the excitement of the facility, and promoted all of the events that take place within The Y. The Donor spot highlighted the generous donors, their names and information were displayed and identified their donor status, “Top Tier Donors” (Patrons and Benefactors), and even advocates, providers, and supporters.
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