Lamar
Interactive wayfinding .
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Lamar engaged iGotcha Media to deploy interactive wayfinding kiosks in Vancouver, TransLink stations. The outdoor installations provide consumers with transit information about train schedules and travel time between stations. Wayfinding solutions were also integrated to provide commuters with the ability to plan their itinerary, as well as inform tourists about attractions in the surrounding area. These interactive kiosks engaged consumers and allowed Lamar to update information in real-time in case of delays or emergencies. While un-triggered by user interaction, the kiosks serve as DOOH (Digital Out Of Home) end-points that display Lamar’s paid programmatic advertising and also provide valuable travel information meant to compliment the user’s journey.
Our Process
To deliver a seamlessly integrated brand experience, iGotcha Media conducted a strategic audit to identify Lamar’s digital communication goals to develop an effective strategy. Our team of experts collaborated with Lamar to create an innovative wayfinding solution that would provide commuters with a frictionless transit experience, all while enabling the interactive wayfinding kiosks in Vancouver to display advertisements when not in use.
Network Management
Digital Wayfinding
Technology Integration
iGotcha Signage
Our Solution
iGotcha Media’s experienced strategists, UX designers, developers, and engineers, worked together to design and build a custom interactive multi-touch application that allowed visitors to schedule and map out their route. The user experience is intuitive and simple. Users can simply enter their destination, and the application will provide them with all the possible routes, via bus, train, ferry, and SkyTrain. Users also have access to local news, weather, and live train data which informs them of public transit schedules and potential delays. The software features a tourist-friendly search feature that showcases nearby restaurants, shops, and attractions.
The application encourages environmentally-friendly behaviour by revealing how “green” commuters’ routes are. The software makes users aware of their impact on our planet by comparing their public transit emissions to car emissions.
Our team selected interactive IP65 weatherproof kiosks, which were safe for indoor and outdoor use. 55-inch screens were integrated into the kiosks at a strategic height, enabling full wheelchair accessibility. Our software monitors the temperature of the kiosks and studies the ambient lighting to ensure maximal brightness and smooth operation 24/7.
iGotcha Signage, our proprietary content management software, is used to remotely control the screens and update content in real-time. Our CMS provides Lamar and TransLink with the flexibility to alter the information on as many screens at a time as needed. Our 99% uptime guarantee offers them the reliable service required to confidently feature content over long periods of time.
The first kiosk was installed in May 2019 at Surrey Central station, with over 50 additional installations planned. Our deployment was immensely successful and as a result, several other cities have approached our company for similar projects!
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