Cirque du Soleil mandated iGotcha Media to enhance the experience in the VIP tent at their show, Volta. iGotcha was asked to develop an innovative way to engage guests by creating unique content, posted on digital screens. The caterer, Angus Dei, also asked iGotcha to design a memorable experience for visitors dining in the VIP tent.
Initial brainstorming led to several solutions that allowed users to interact with digital elements of the installation. iGotcha designed an interactive mirror that allows users to face swap, interactive projections and digital games, as well as behind the scenes video that were accessible through touch interaction with digital screens. iGotcha also designed an interactive table that transformed the dining experience into a performance.
Cirque du Soleil is a Canadian entertainment company based in Montreal. It was founded in Baie-Saint-Paul on July 7, 1984, by two former street performers, Guy Laliberté and Gilles Ste-Croix. Today, Cirque du Soleil has become the largest theatrical producer in the world.