INFINITI

iGotcha Media developed an in-store digital experience strategy for INFINITI to help define the role of technology, digital communications, and ensure brand consistency across all franchised dealerships. Our content strategy included standardized campaigns from INFINITI Canada, dynamic RSS feeds such as local weather and news, and dealer-specific content to maintain visual unity and overall tone. For their auto show experience, we developed engaging digital experiences that attracted visitors and then provided two-way interactive wheel stand kiosks that promoted new vehicles, provided details information and facilitated lead generation to allow the conversation to continue post-visit.

Our solutions include strategy, creativity, content, procurement, integration of technology, and content management and support. We provided a full turnkey solution that uses our easy-to-use proprietary content management software, iGotcha Signage, which empowers dealers to customize their content while staying on brand. To improve the customer experience and create sales opportunities, the new content templates adjusted to the territory, using RSS feeds such as weather and news. The dynamic digital content is used for internal communication, health and safety updates, car ads and more!  Our integration specialists updated hardware, software and fully designed and orchestrated the migration on an existing network of dealerships.

INFINITI’s auto show experience attracts, engages and converts visitors through beautifully designed content and interactive custom-built tablet applications. This experience facilitates lead generation, allowing visitors to send requests for information directly from the lead form on the iPad to a dealer.